It all begins with an idea.
Intro paragraph (first person)
Keep it personal and clear:
I’m Michael Boyink, and I’ve been helping companies communicate online since before social media existed.
Professional Summary
Use bullets or short paragraphs for:Journalism roots
20 years of CMS-based web work
Running your own business
Strategic mindset + writing talent
Why Tulsa, Why SpiffyContent
Ground yourself locally. Mention in-person availability.Fun Footer CTA
Want to see if we click? Schedule a chat.
Tell your story in a compact, useful way. Structure:Opening paragraph in first person. Keep it warm and direct.
Highlight career path (journalism to CMS consulting to entrepreneur).
List of strengths (bullet-style for easy scan).
Local hook: Tulsa-based, available for in-person collaboration.
CTA: Let’s Talk.